From TechDirt comes an article about Best Buy trying to relaunch CinemaNow. $4 for a digital download rental, and $15 for a digital download purchase.
I'm not quite sure how these companies just continue to not get it right. It's been - what? - 10 years of this epic FAIL now?
Is it that hard to understand that people do not want to pay the same amount for a digital product as they do for a tangible, hold-it-in-your-hand product? I for one will never pay the same amount of $$ I currently pay for a tangible DVD, CD, or BluRay for a stripped-down, less functional, DRM-laden digital-only copy of the same piece of media.
Why would I?
Why would anyone in their right mind???
If they don't make a compelling business case to the consumer (read: 1/2 of the price of the physical media or less), people will NEVER take that deal. Man, I'm nowhere near a Business major, and I understand those economics...
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